As a video producer, I’m always excited when a client wants to step outside the norm and do something unique for their business. Creative projects like this not only make them stand out online but also let their personality shine on social platforms. While I usually recommend starting with videos closest to the sales process—those that directly connect with potential customers—there’s something undeniably fun about tackling these “extra” projects.
A Cold Morning, A Bold Idea
For this shoot, we gathered early in a chilly field to recreate one of the most iconic moments from Office Space: the infamous printer-smashing scene. From the soundtrack to the camera angles, we meticulously aligned every detail to match the original. Shot nearly frame-for-frame, it’s a homage that fans of the film will instantly recognize.
Bringing Humor and Personality to Business
This type of project is what makes video production exciting—it’s about showing that businesses can have fun and engage their audiences in unexpected ways. Whether it’s poking fun at office life or adding a bit of cinematic flair, these videos are all about building connection and personality.
Why It Works
This shoot wasn’t just about smashing a printer (though that was incredibly satisfying). It was about pushing creative boundaries, showing the lighter side of a hardworking team, and crafting a piece of content that people will remember. Projects like these remind us that marketing doesn’t always have to be serious to be effective—it just has to stand out.
This collaboration with Pete Black Plumbing was a reminder that a little humor can go a long way in creating memorable moments.
