Video is a very powerful business tool, when used correctly. I would go as far as saying it’s the most power medium on the net. Companies willing to create their own original content will stand out amongst their competition as leaders in their industry.
Why? Because video is the medium of the future. As internet speeds get faster and video more accessible it clearly is the future of communication throughout the internet. 300 million hours of YouTube are watched each hour of the day. I could bore you with more stats about conversion rates and click throughs but we all know how an overwhelming amount of humans prefer to learn, and thats with video!
If it’s anything my corporate working experience has taught me, it’s that video has so many applications for business. It can be incorporated at every step of the sales process, and has almost infinite amount of application. The truth is everyone wants video! From Human Resource Videos, to training videos, and documentaries the list is damn near endless.