I love the challenge of marketing in a new industry and finding the corresponding online audience that will most likely tap into that good or service. So when I hooked up with Pete Black Plumbing of Livingston County, Michigan- to do video marketing, the potential is boundless.
When I first researched this company, the biggest pice of marketing they purchased was a double page Ad in the phone book. So I suggested we produce three different digital marketing spots to get them started, and make a splash online. I recommended an “About Pete Black” video and a couple of simple thirty second advertisements to utilize. Their website was also out of date, and not exactly focused around selling their plumbing service. I like to make sure my clients are getting the most out of their investments, plus when you’re trying to get sales online,, you’ve got to take into account everything from the website to the social content. So I was happy to contribute to the website, and get it up to date with some new content. I can’t wait to see what the future holds for Pete Black Plumbing, even if they decide to market for only the next 6 months, it will pay off for their company for years to come. No competition in the area will come close to the level of marketing we’re deploying for this plumbing expert out of Livingston County.