Recently, we revisited and touched up the original “About” video for Pete Black Plumbing, updating it to reflect changes in personnel and refining the marketing message. As a company that serves both residential and industrial plumbing needs, Pete Black Plumbing presents a unique challenge in marketing. Traditionally, these two sides of the industry are marketed separately—but Pete Black does it all under one roof.
Finding the right way to communicate that balance was key. We wanted to ensure that homeowners looking for reliable plumbing services could connect with Pete Black, while also making sure industrial clients understood the company’s capabilities in larger-scale infrastructure projects. Through careful scripting, updated visuals, and a streamlined message, we created a video that effectively represents Pete Black Plumbing’s full range of services.
Beyond video, my marketing company, Breaker Digital, has been working closely with Pete Black Plumbing to enhance their online presence. One of the biggest steps? A brand-new website, designed to better showcase their expertise and make it easier for customers to connect with them. We updateNext steps are creating a google ad word campaign, and more.
With an updated video and a stronger digital foundation, Pete Black Plumbing is positioned better than ever to reach both homeowners and businesses in Howell and Livingston County.
Check out the updated video and the new website—more great content is on the way!
