Recently, we revisited and touched up the original “About” video for Pete Black Plumbing, updating it to reflect changes in personnel and refining the marketing message. As a company that serves both residential and industrial plumbing needs, Pete Black Plumbing presents a unique challenge in marketing. Traditionally, these two sides of the industry are marketed […]
I always love when the guys at Pete Black Plumbing call me up to film with them! Every time, it’s an adventure—whether we’re out on a job site or working with a local business, there’s always something new to capture. This time, we were back in downtown Howell, fixing a main city water line that […]
As a videographer, I often find myself immersed in diverse worlds, capturing stories that unveil the essence of professions as everyday heroes. Recently, I had the privilege of shadowing The Dockmen for a day, delving into their world from sunrise to sundown. From the crack of dawn, when most are just beginning to stir, the […]
Filming for Water’s Edge Dock & Hoist was all about showcasing the beauty and freedom of lake life while seamlessly integrating the products that make it possible. As a company dedicated to getting more people out on the water, they specialize in boat docks and lifts for Michigan’s Great Lakes and freshwater lakes. This project […]
Some jobs are just too bizarre to pass up. When I got the call to film the removal of a massive floating island—affectionately nicknamed “the giant turd”—from Thompson Lake in Howell Michigan, I knew this was going to be a shoot unlike anything I’d done before. The job was messy, unpredictable, and, let’s just say, […]