As a video producer, I’m always excited when a client wants to step outside the norm and do something unique for their business. Creative projects like this not only make them stand out online but also let their personality shine on social platforms. While I usually recommend starting with videos closest to the sales process—those […]
Recently, we revisited and touched up the original “About” video for Pete Black Plumbing, updating it to reflect changes in personnel and refining the marketing message. As a company that serves both residential and industrial plumbing needs, Pete Black Plumbing presents a unique challenge in marketing. Traditionally, these two sides of the industry are marketed […]
As a filmmaker, I’m always excited to work on local business spotlights, especially when it involves capturing something as fun as dogs getting pampered. Recently, I had the opportunity to film a new project for Dog Watch Hidden Fences of Southeastern Michigan, highlighting their latest addition—a self-service dog washing station at their boutique store in […]
I recently took another trip up north, right here in my beautiful state of Michigan, to visit the Rollganic crew on their farm. It’s always a rewarding experience to spend time with them, especially during the transition season when plant care is critical. We spent some time talking about the key steps to ensure a […]
I’ve always enjoyed working with emerging industries, and filming at Rollganic Gardens with Rolland, Jason, and Alex was no exception. In industries like cannabis, marketing rules and regulations can change overnight, creating a dynamic environment where adaptability and innovation are essential. Working with them reminded me of my own approach to my business. Watching Rolland, […]
I had the unique opportunity to film at Rollganic Gardens, an impressive organic cannabis farm nestled in northern Michigan. This family-owned and operated business, managed by Alex Snider and Jason Roll and Randall Roll, is not just about growing cannabis but doing so with a deep passion for the plant and its benefits. With 8,000 […]
This summer, I had the opportunity to capture footage at The Cure Michigan Cup, a private caregiver festival hosted by Big Cloud Farms in Jones, Michigan. This marked my third time filming for Big Cloud, and by now, I’ve gotten pretty familiar with what works best at these events. The festival vibe is electric, with […]