Refining the Story: Updating Pete Black Plumbing’s About Video

Recently, we revisited and touched up the original “About” video for Pete Black Plumbing, updating it to reflect changes in personnel and refining the marketing message. As a company that serves both residential and industrial plumbing needs, Pete Black Plumbing presents a unique challenge in marketing. Traditionally, these two sides of the industry are marketed […]

Behind the Scenes of Filming the Dog Wash at DogWatch Hidden Fences SEM

As a filmmaker, I’m always excited to work on local business spotlights, especially when it involves capturing something as fun as dogs getting pampered. Recently, I had the opportunity to film a new project for Dog Watch Hidden Fences of Southeastern Michigan, highlighting their latest addition—a self-service dog washing station at their boutique store in […]